# Privacy Policy >   Free standard delivery over £50 Unbranded, secure packaging guaranteed   5% off your first order When you sign up   Registered Veterinary Retailer Genuine pet medicine Privacy Policy Our Privacy Policy at a Glance We are committed to protecting *Source: https://ashcroft4pets.co.uk/privacy-policy/* ### Free standard delivery over £50 Unbranded, secure packaging guaranteed ### 5% off your first order When you sign up ### Registered Veterinary Retailer Genuine pet medicine # Privacy Policy ## **Our Privacy Policy at a Glance** We are committed to protecting your data. This summary explains the key points of how we collect and use your information. Please read the full policy below for complete details. - **Who We Are:** PHARM4PETS LIMITED (trading as Ashcroft 4 Pets) is the “Data Controller,” which means we are responsible for your personal data. - **What We Collect:** We collect your contact and payment details, but also **essential animal health data**, including your pet’s medical history and prescriptions. - **Why We Collect It:** We need this data to fulfil your order and, most importantly, to **comply with our legal obligations** under the UK’s Veterinary Medicines Regulations. We cannot sell you prescription medicine without this information. - **Who We Share It With:** We only share your data when necessary. This includes: - Your vet (to validate your prescription). - Our delivery partners (to send your order). - Our payment processors (to take payment). - **Data Retention:** We are **legally required** to keep all records of prescription medicine sales for **5 years**. - **Your Rights:** You have rights under UK GDPR to access, correct, or request the deletion of your data (unless we are legally required to keep it). - **How to Complain:** You can complain to us at [hello@ashcroft4pets.co.uk](mailto:hello@ashcroft4pets.co.uk) or to the UK’s Information Commissioner’s Office (ICO). 1. **Who We Are** PHARM4PETS LIMITED (“we”, “us”, “our”), trading as Ashcroft 4 Pets, is committed to protecting and respecting your privacy. We are the **Data Controller** for the personal information we process. - **Company Name:** PHARM4PETS LIMITED - **Company Number:** 15884106 - **Registered Address:** Unit 18, Fieldhead Business Park, Great Russell Court, Bradford, BD7 1JZ - **Data Protection Contact:** For any questions about this policy or your data, please email hello@ashcroft4pets.co.uk or write to us at our address above. 1. **The Data We Collect About You** We may collect, use, store, and transfer different kinds of personal data about you: - **Identity Data:** Your first name, last name, and title. - **Contact Data:** Your billing address, delivery address, email address, and telephone numbers. - **Animal Health Data:** Information about your pet, including their name, species, breed, age, weight, medical history, and copies of any prescriptions. This is essential for us to legally and safely dispense medicines. - **Financial Data:** Your payment card details. These are collected and processed securely by our third-party payment processors and are not stored by us. - **Transaction Data:** Details about products you have purchased from us and payments you have made. - **Technical Data:** Your IP address, browser type and version, and operating system, collected when you use our Site. - **Marketing and Communications Data:** Your preferences in receiving marketing from us. 1. **How We Use Your Personal Data (Lawful Basis)** We will only use your personal data when the law allows us to. Most commonly, we will use it in the following circumstances: | **Purpose/Activity** | **Type of Data** | **Lawful Basis for Processing** | | --- | --- | --- | | To register you as a new customer. | Identity, Contact | Performance of a **Contract** | | To process and deliver your order. | Identity, Contact, Financial, Transaction | Performance of a **Contract** | | To dispense veterinary medicines safely and legally. | Identity, Contact, Animal Health Data | **Legal Obligation** (under the Veterinary Medicines Regulations) | | To contact your vet to verify a prescription. | Identity, Contact, Animal Health Data | **Legal Obligation** | | To manage our relationship with you (e.g., customer service). | Identity, Contact, Transaction | **Legitimate Interests** | | To send you marketing communications (if you opt-in). | Identity, Contact, Marketing | **Consent** (which you can withdraw at any time) | | To prevent fraud and secure our Site. | Identity, Contact, Technical, Financial | **Legitimate Interests** | 1. **Who We Share Your Data With** We do not sell your personal data. We may have to share your data with the following essential third parties: - **Your Veterinary Practice:** To verify the details of any prescription you provide to us. - **Delivery Partners:** (e.g., Royal Mail, DPD) to dispatch your order. - **Payment Processors:** Secure third-party providers who process your payments. - **Regulatory Bodies:** The VMD or RCVS, if required by law, to comply with our legal obligations (e.g., in the event of a product recall or inspection). - **Review Platforms:** (e.g., Trustpilot) to invite you to leave a review of our service. - **Analytics Providers:** (e.g., Google Analytics) to help us improve our website. 1. **Data Security** We have implemented appropriate security measures (such as SSL encryption) to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. 1. **Data Retention** We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. - **Legal Requirement:** By law (The Veterinary Medicines Regulations), we must keep all records relating to the supply of prescription medicines (POM-V and POM-VPS) for a minimum of **5 years**. - After this period, your personal data will be securely deleted. 1. **Your Legal Rights (UK GDPR)** Under UK data protection law, you have rights in relation to your personal data: - **Right to Access:** Request a copy of the data we hold about you. - **Right to Correction:** Request correction of any inaccurate or incomplete data. - **Right to Erasure:** Request that we delete your data (this is not absolute and does not apply to data we are legally required to keep, such as prescription records). - **Right to Object:** Object to us processing your data (e.g., for marketing). - **Right to Withdraw Consent:** You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link. 1. **How to Complain** Please contact us first at hello@ashcroft4pets.co.uk if you have any concerns. You also have the right to make a complaint at any time to the **Information Commissioner’s Office (ICO)**, the UK supervisory authority for data protection issues (www.ico.org.uk). ### Customer Care Main Menu ### Need Help? Feel free to submit an enquiry via the form and we will get back to you as soon as possible. [Contact Us](https://ashcroft4pets.co.uk/contact-us/)